Monday 5 May 2014

Magazine Cover Analysis: Fangoria


This magazine cover is Fangoria’s January 2011 issue, #299, featuring Natalie Portman as its cover model. This issues main feature is the horror-thriller film ‘Black Swan’, in which Natalie Portman plays the character Nina Sayers. First released in 1979, Fangoria is a movie magazine that focuses on the horror genre. Focused in the U.S.A, it is published monthly by The Brooklyn Company Inc. and has a circulation of 46,000.

The general conventions of magazines are followed by this cover with the masthead (Fangoria), the strapline (Darren Aronofsky’s Dance of Death), the cover text and the barcode (bottom-left).

The colour scheme focuses mainly on white, red and black. White, which commonly represents innocence, is the main feature of this cover photo. This presents the idea that innocence is a main feature in the film. However, the black and red intrude violently against the white, raising the possibility that the characters innocence will be intruded upon or damaged. This is further enforced by the fact that red represents danger and that black represents death. The use of red against white is also cleverly used to grab the viewer’s attention. In a sea of magazines, the massively white cover could at first glance be considered blank. A second glance would then reveal that it is not blank. The use of red, as highly visible colour, for the masthead, which is almost always red in all of its cover history, helps grab the viewer’s attention and hold it too. It also helps allude to the type of magazine it is; being a horror magazine the red could represent blood, a common staple in horror movies.


The cover photo is of the actress Natalie Portman, dressed as her character Nina Sayers from the movie ‘Black Swan’. The main focal point(s) of this photo are the eyes of the subject. The red, a highly visible colour, layered against the black which is layered against the white makes the eyes stand out the most out of the entire cover. This piercing stare forces the viewer to stare back, paying more attention to this magazine than others it is sat next to. Also, because the eyes are faced straight forward, no matter where the cover is viewed from, they will always be staring at the viewer. 

Magazine Cover Analysis: Total Film

This magazine cover is the cover for Total Film magazine’s August 2010 issue, #170. It features Angelina Jolie as its cover model advertising the film ‘Salt’. The main feature of this issue is the ‘total access!’ of information related to the film ‘Salt’. Total Film magazine was first released in 1997 and is published every 4 weeks, totalling to 13 times a year. Owned by Future PLC, it is sold for £3.99 per issue and has a circulation of 60, 912.

 This cover follows the common conventions of magazines by having a masthead (Total Film), a strap line (The Modern Guide To Movies), a cover photo (Angelina Jolie), an issue number and date (August 2010, #170), cover text and a barcode (bottom right).

The colour scheme of this cover focuses mainly on black, white and orange. Black and white is used to covey the idea of secrecy, since the movie it is advertising features a spy as the main character. This can be learnt from the cover text, with the largest section reading “Cinema just got a new spy”. The orange is used predominantly in the background in a blurry effect, to represent something moving past at a high speed. With the model clearly visible and the rest of the photo blurry, it could be assumed that this character will be the centre of the film and the subject of the audience’s attention. It could also show that the character will show a high level of focus and concentration in the film, further enforcing the ideas that they are a spy. The rest of the cover text and ‘stickers’ are in black and white, standing out clearly against the background. The masthead, however, is almost transparent and has a broken/shattered effect applied to it. The breakage focuses around the models head, almost looking like the result of a gunshot. With the presence of the gun being held by the model, we can assume that the character will be in a firearms-fight at some point. It could also allude to the possibility of this character dying in the film, or killing another character. It may also represent their effect on the world around them and the people they encounter.


The cover photo of this magazine is of Angelina Jolie as Evelyn Salt in the movie Salt. The main focal point of this photo is the subjects face. Framed by her hair and clothes, her skin stands out brightly against the black and dark brown around it. This stark contrast also makes it stand out against the brightly coloured background that it may have faded into. The positioning of the model is very straight, almost making the photography symmetrical. This straight-line down her face and along her arms and gun draws the viewer’s eye-line continuously up and down the cover, almost forcing them to take in every detail. 

Magazine Cover Analysis: Empire

This magazine cover is Empire’s February 2011 cover, featuring Johnny Depp as the cover model. This issue’s main feature is the exclusive behind-the-scenes look at ‘Pirates of the Caribbean: On Stranger Tides’.  Empire magazine was first released in July 1989 and is the biggest selling movie magazine in the U.K, as well as being published in several other countries internationally, including the U.S.A and Australia. Owned by Bauer Media Group after its purchase in 2008, the magazine sells for £3.99 per issue and has a circulation of 145,117.

This cover follows the general conventions of magazine covers by having a masthead (EMPIRE), a strapline (Movie’s biggest year ever!), a cover photo (Johnny Depp), a barcode (bottom right, out of the way of the photo and text) and cover text, to advertise the contents.

The colour scheme focuses on black, yellow and white. The red masthead is a commonly used staple of Empire magazine that features on almost every single one of its covers. Red is a highly visible colour which grabs the eye, therefore when a viewer looks at the cover, they will very quickly be drawn to the title. If they are already a fan of the magazine, this will allow them to easily pick it out from the hordes of other magazines. The black, yellow and white colours are also highly visible, making them easier to read against the tropical background of the photograph, while at the same time matching it.


The cover photo of the cover is of Johnny Depp as the character Captain Jack Sparrow from the movie franchise ‘Pirates of the Caribbean’. The face of this photograph, specifically the eyes, are the main focal point of the cover, drawing the viewer’s gaze in, piquing their curiosity with the way the subjects own eyes stare straight out. This technique makes it seem like the subject is staring directly at the viewer, no matter where the viewer is standing. This forces the viewer to hold the gaze for as long as possible, meaning they will be staring at the magazine for longer than the other magazines and as such, will be more likely to buy it as they are already interested in it.

Poster Analysis: Prometheus

Prometheus is an American-English action, sci-fi, horror film released in 2012, focusing on a research team following clues about humanity’s creation to a mysterious planet. Once on the planet, they find strange contraptions and end up in a battle that will ultimately decide the fate of humankind.

The main focal point of this poster is the giant head in the centre and ranging to the top. It dominates the majority of the poster, meaning the viewer’s eye will automatically be drawn to it. This insinuates that this head, or whatever it represents, will play a large role in the film. After this, the viewer’s eyeline is dragged down by what appears to be torchlight, which almost forms a straight line down. Following this ‘line’, the viewer reads the tagline “The search for our beginning could lead to our end” next. After this, they continue down to the person, presumably a human, who is shining the torch up at the head. The combination of the tagline and the person holding the torch creates the assumption that this person is the one doing the searching in this film. During their search, the come across this giant head. The result of the overall search ends with the potential for the death of all humankind. It can then be drawn from this that the head either is or represents the main antagonist of the film, and that this person, presumably the protagonist, finds them during their search, setting the antagonist on their path of destruction. The aspect of the search is further reinforced by the use of mist and the torch. Torches are commonly used by people investigating things or exploring places and mist is commonly used as a device to convey mystery. The combination of these two devices insinuates that the protagonist will be searching through a mystery which will result in the finding of the antagonist.

The colour scheme for this poster features two main colours: black and white. Black is the overarching colour in this poster, taking up the most space and encompassing the head and the person in an oval. Black is commonly used to represent death, so such a large amount of black on this poster suggests there will be a large amount of death in this film. However, black also represents mystery and the unknown. The fact that a search features as the main narrative device in this poster backs up the use of black as a tool in enforcing this theme of mystery in this poster and the movie. White is commonly used to represent innocence, and the fact that the black is encroaching on the general area of the white suggests that innocence will be lost in the film, most likely through death. White also represents safety and, again, because the black is encroaching on the area of white, it can be assumed that the characters in this film will not be safe.


After analysing this poster, I would say the target audience would be females and males aged 16 – 24.

Poster Analysis: The Collector

The Collector is an American crime-thriller-horror movie released in 2009 about an ex-con who breaks into his employer’s house to rob him, only to find another, more sadistic criminal has already targeted the house for their own devices.

 The main focal point of this poster is the head of the person, specifically the gap in the back of their mask. This character is the antagonist of the film, a fact that can be coined from the fact that they are the main subject of the poster and that the title is ‘The Collector’. The tagline ‘He Always Takes One’ highlights the sinister aspect of this character and since we know it is a horror film, it is very unlikely that this character is good or positive. From the tagline and the title, we can assume that the film will involve some sort of kidnapping. This is further enforced by the antagonist wearing a mask and gloves to hide his identity and that he is facing towards a home, suggesting that a home invasion features in this film, a common aspect of kidnappings. Also in the background, we can see what appears to be people in the windows, further enforcing the idea that the antagonist will be breaking into the home forcefully. The positioning of the hands gripping the lace almost looks like the antagonist is holding piano wire, a common weapon for people sneaking into places to kill people. From this, we can gather that death will be a main feature of the film. This is further enforced by the gap in the mask, which almost looks like an open wound. The lace tying it shut could be seen as stitches, showing that there may be a medical aspect to this film, so maybe people will be hurt and then stitched back up. It may also allude to the presence of torture in this film, as in many horror movies featuring torture, medical tools are used.

The title ‘The Collector’ is in white, to stand against the black background of the antagonists clothes. White is commonly used in films to represent innocence in characters, however the title has a damaged effect applied to it, looking like it is breaking apart. This could represent that the antagonist is going to destroy the innocence of somebody in the film by killing them or someone they care for. It could also mean that the antagonist themselves has lost their innocence in one way or another and as a result, has begun to hurt and/or kill people.  Overall, the colour scheme in this poster focuses mainly on black and yellow, with small sections of white. The white is mainly being dominated by the black, again to show the destruction of innocence, the dull yellow could represent sickness or decay, aspects commonly connected with death. This could, again, allude to the presence of death in this film and the effect death has on those connected to those who are deceased. There are also two small sections of red in this poster. The first is the line “From the writers of Saw IV, V & VI”, which are highly successful horror movies, which is meant to entice fans of those movies to see this one. The second section of red is the website name, placed so those interested by the movie can seek more information. The use of red here is used to connote blood and danger. Saw IV, V and VI are very blood-filled movies and the use of red when mentioning them connects the level of bloodshed in those films to this one, suggesting that fans of those movies will find this film just as entertaining.


After this analysis, I would consider the target audience for this movie to be males, aged 18 - 24

Sunday 4 May 2014

Solo Trailer Review: Resident Evil: Retribution

Name of Film: Resident Evil: Retribution
Year Released: 2012
Genre of Trailer: Action Horror
My Mark (After Viewing): 7/10

What happened in the trailer?
It starts off with what seems to be a ‘normal’ family morning until a zombies attack. The mother, the protagonist, and daughter run outside only for a computerised voice to repeatedly say “None of this is real” overhead. The mother then wakes up inside a facility run by a corporation that has been experimenting on her. Aided by another woman, the protagonist fights zombies and other human beings as she attempts to escape the facility, while the main antagonist boasts that the corporation has taken over several capital cities and that she will need ‘good luck’ to kill him. The trailer ends as the music builds up to the close and the protagonist throws a pick-axe at the screen.

Which positive, clever or interesting aspects do you think you could include in your own trailer? What generic features are fulfilled well?
-          The misleading opening is a clever twist as it tricks the viewer into thinking the plot is going one way, before shooting off into another. The initial happy family start would start viewers thinking that the trailer was a romance or a comedy, then the zombie attack would make them think it was a simple horror. However, when the protagonist ‘wakes up’ the plot delves deeper into a sci-fi realm, twisting the audiences preconceptions onto their heads.
-          The pacing of the trailer is built simply and solidly. It starts off slow, speeds up for a short section, slows down again and then speeds up. This allows the audience to easily grasp the film in terms of tension and suspence.
-          The narrative is very easy to follow in the trailer; there is an enemy the protagonist needs to defeat in order to escape, she has allies and so does her enemy. There is no room for confusion.

Which aspects of the trailer did you think were unsuccessful, and would put off its target audience? How is it disappointing?
-          There are no real jump scares, either during or at the end of the trailer. Instead the horror is meant to come from the onslaught of zombies, but they do not generate any real fear in the viewer. Niether is there any real gore, which is the other branch of horror for zombie films. With a lack of both gore and jump scares, this trailer is not very scary.

Why did it receive that mark?

I gave this trailer a 7 as it was a fast-paced an easy to follow trailer with an interesting narrative. However, nothing really jumped out in this trailer, leaving an adequate but not totally satisfying result. 

Solo Trailer Review: Silent Hill Revelation 3D

Name of Film: Silent Hill: Revelation 3D
Year Released: 2012
Genre of Trailer: Psychological Horror
My Mark (After Viewing): 7/10

What happened in the trailer?
A girl, the protagonist, wakes up from a dream involving deformed monsters, before heading off to start at a new school. While at school, she has more visions, ‘falling’ out of one when she bumps into a boy inside the school. She calls her father, thinking she is being watched and starts to head home. On her way home, the father is attack by an unseen person. When she arrives at her home with the boy, her father is gone and a symbol is drawn on the wall. After finding a strange disc, the area around her appears to transform and the boy and dragged away. Venturing outside, the girl finds herself in a strange town filled with monsters. We then see a montage of fast scenes featuring these monsters, the girl being attacked her father and the boy trapped and a larger monster swinging a giant sword at the camera, before the title appears.

Which positive, clever or interesting aspects do you think you could include in your own trailer? What generic features are fulfilled well?
-          The pacing of the trailer is done perfectly; starting with a small jump scare but going slow, then introducing the characters and then speeding up, revealing the scary side of the events in the trailer and setting the narrative and the location.
-          Near the end of the trailer, we hear the protagonist shout “Go to hell!” before someone replies “We’re already here.” These quotes increase the horror of the trailer and help reinforce the psychological side. They show the audience that what happens in this movie is going to be so horrifying that it’s going to be like that characters are in hell. Furthermore, since these lines are near the end of the trailer and can be heard very clearly, they are likely to sit in the mind of the viewer for a while after watching and will probably repeat themselves, making the viewer thinking about the trailer continuously.
-          The repeated use of silence and the sirens increases the tension and suspense throughout the entire trailer. We see and hear repeated section of silence, like where the protagonist attempts to rescue the boy, and then have the siren play after it to highlight the drama of the situation, where the deformed nurses attack the protagonist. This pattern starts about halfway through the trailer and continues until the very end.

Which aspects of the trailer did you think were unsuccessful, and would put off its target audience? How is it disappointing?
-          The overall narrative of the trailer is slightly confusing to understand. It starts off easily, with the protagonist having nightmares and visions, then her father is kidnapped. But afterwards it becomes hard to make sense of. We see her running about in a town being chased by monsters and at a few points trying to rescue her father and the boy; however, apart from the monsters, we are not presented with a true antagonist or a main villain, with the exception of one character saying “You were chosen to destroy the demon.” While there is one figure that could be considered ‘the demon’, it is never fully confirmed, meaning that the antagonist is not truly revealed.

Why did it receive that mark?

I gave this trailer a 7 out of 10 as I believe it created a good atmosphere of tension and fear while also providing an original plot and an adequate about of scares and thrills. 

Solo Trailer Review: House at the End of the Street

Name of Film: House at the End of the Street
Year Released: 2012
Genre of Trailer: Psychological Horror
My Mark (After Viewing): 8/10

What happened in the trailer?
It starts with the main character walking down a road before getting into the car of the other main character. They talk, setting the backstory of the male character and presenting the antagonist. Then we see a montage of events from the film, cultivating with the main female character being attacked and trying to escape from a house. The trailer then ends on a jump scare.  

Which positive, clever or interesting aspects do you think you could include in your own trailer? What generic features are fulfilled well?
-          The montage in the middle of the trailer heightens the tension and excitement of the film, reinforcing that it is a psychological horror film.
-          The creepy setting of the trailer, a house in the middle of some woods, is very effective is this trailer. It highlights the secluded feeling of loneliness as well as the feeling of being unable to escape and there being nobody around to help.
-          The jump scare at the end of the trailer helps give the trailer a lasting impression on the viewer, helping the trailer stay fresh in their minds.

Which aspects of the trailer did you think were unsuccessful, and would put off its target audience? How is it disappointing?
-          The pacing of the trailer is very dragged out, making the first half of it rather slow. This can make the viewer bored and could cause them to turn off the trailer. It also provides an overload of information on the characters and the plot, which could instead have been reduced to more basic information to keep the trailer short and snappy.
-          The plot seems fairly cliché in horror terms. There is a house in the woods. The protagonist is a young woman trapped in the house trying to escape. It is a plot that has been used several times over and could therefore dissuade the audience from viewing the film itself.

Why did it receive that mark?

I gave this trailer an 8 out of 10 as I thought the pacing was good, the trailer kept the suspense and fear up throughout its entire length and the jump scare at the end was well used. 

Class Trailer Review: Cloverfield

Name of Film: Cloverfield
Year Released: 2008
Genre of Trailer: Action Horror
My Mark (After Viewing): 8/10

What happened in the trailer?
Starts slowly with a party and people talking to the camera, then what appears to be an earthquake hits and the partygoers rush to the roof. Suddenly, a set of explosions go off and there is a quick montage of static-y cuts as people fall over trying to get inside the building. Then it cuts to the street and we see another explosion before the head of the Statue of Liberty crashes past. We then cut to a clip of one of the partygoers talking, before ending.

Which positive, clever or interesting aspects do you think you could include in your own trailer? What generic features are fulfilled well?
-          The use of handheld camera is very clever as it makes the trailer seem as if it could be real, like a found footage movie or a documentary.
-          The news report in the trailer also adds to the reality of the trailer, making the events seem more realistic and dramatic.
-          The scene at the end with the party-goer saying “It’s going to be the best night ever” adds dramatic irony to the trailer, as it is obviously filmed before the explosions and earthquake happen, so the audience know it is not going to be a good night. It also adds to the expectations of the audience, telling them the movie is going to be exciting, maybe even one of the best they’ve ever seen.
-          There is a heavy element of mystery to this trailer. We see no title or release date. Instead, we are only told who the producer is, J.J Abrams, and who it is produced by. This increases the curiosity of the viewer, making them want to learn more and thus forcing them to actively research the film.

Which aspects of the trailer did you think were unsuccessful, and would put off its target audience? How is it disappointing?
-          The handheld camera could produce problems for some people watching it. Handheld camera is very shaky to watch and can cause some people to feel ill, putting them off seeing the film.
-          The CGI with the head of the Statue of Liberty is obvious fake, taking away from the realism of the trailer.

What was the trailer's average score in class? Why did it receive that mark?

The average score from the class on this trailer was 7.5 out of 10. This trailer was more exciting and interesting than the others, but a few people were put off by the handheld camera and the overall lack of scares.

Class Trailer Review: 30 Days of Night

Name of Film: 30 Days of Night
Year Released: 2007
Genre of Trailer: Action Horror
My Mark (After Viewing): 5/10

What happened in the trailer?

  1. Starts with a couple in a house, before a jump scare occurs of the woman being attacked and dragged out the window. It then slows down as it introduces the vampire as the antagonists of the film and the setting, before speeding up again as the vampires hunt down the people and the people talk about and attempt to fight back. It ends on a fading shot of the title with the music fading too.

Which positive, clever or interesting aspects do you think you could include in your own trailer? What generic features are fulfilled well?
-          The starting jump scare is an effective way to grab the viewers attention and to wake them up. Since jump scares are commonly used at the end of a trailer, the audience would not expect a jump scare to occur at the start, therefore they will be alert and attentive throughout the rest of the trailer in case there is another unexpected jump scare, meaning they will view the entire trailer.
-          The shot of the vampire in the background behind the window when the camera pans with the view of the boy was very creepy and unsettling. I think this is a very effective shot and, for me, was the scariest part of the trailer.

Which aspects of the trailer did you think were unsuccessful, and would put off its target audience? How is it disappointing?
-          Overall, the trailer wasn’t very exciting. It just seemed to present the movie without highlight its exciting and interesting sections. With the exception of the opening sequence, there are no real scares in the trailer.
-          The fade to black at the end of the trailer was disappointing as it did not contain a jump-scare. While in some trailers the lack of a jump-scare is fine, in this trailer a jump-scare would have greatly enhanced the fright of the trailer.

What was the trailer's average score in class? Why did it receive that mark?

The average score in our class for this trailer was 7 out of 10. This trailer appealed to more people, especially those who are not big fans of gory-horror films. 

Class Trailer Review: Dawn of the Dead (2004)

Name of Film: Dawn of the Dead
Year Released: 2004
Genre of Trailer: Horror
My Mark (After Viewing): 6/10

What happened in the trailer?
A slow start with Anna, the main character, being introduced. Then, then zombie outbreak occurs with Anna escaping to the mall. We then see a montage of clips followed by the title.

Which positive, clever or interesting aspects do you think you could include in your own trailer? What generic features are fulfilled well?
-          During the montage, we see the scenes freeze at the same time we hear the blaring siren/static sound. I particularly liked this as it heightened the tension in these scenes and freaked me out slightly.
-          The effect of the film reel burning out after the montage before fading to white to allow the title to appear. I thought this was a very clever way of ending the montage as it didn’t take away from the drama of the montage, and instead made it seem more horrific, as if the events in the montage were so scary the film instead burnt up out of fear, or if someone burnt it to hide what happened in the montage to keep others from being scared.
-          The news report over the radio and on the television adds a dose of reality to the trailer, making it seem as if these events could actually happen. This scares people more as seeing horror films as something that could happen to you scare the viewer more and leave a longer lasting impression.

Which aspects of the trailer did you think were unsuccessful, and would put off its target audience? How is it disappointing?
-          The lack of a jump scare at the end of the trailer meant that the trailer didn’t end on making the viewer jump. Jump scares help leave a lasting impression in the mind, while those without jump scares end up fading quickly from the mind.
-          This movie has a heavy emphasis on gore, however in the trailer there is next to no gore at all. This means that the target audience for this film would view this trailer, think there is no gore in it and avoid watching it, when in reality there is plenty of gore for them to enjoy.

What was the trailer's average score in class? Why did it receive that mark?

There average score from the class was 6.5 out of 10. This was because the trailer was good and interesting, generate curiosity about the movie, but it did not really feature any true thrills or scares for the viewer.

Link to trailer: https://www.youtube.com/watch?v=8LUzJAsa-gg (unable to embed video)

Evaluation: Part Four



Butchered: Evaluation Screening

Evaluation: Part 3



Evaluation: Part Two



Evaluation: Part One


Thursday 1 May 2014

Dawn of the Dead Image Analysis 3

In this shot from the penultimate scene of DotD, Anna  is aiming a gun at the undead Steve, before shooting him. The gun is a phallic weapon, usually used to represent male power. However, because Anna is using it, it represents Steve’s lack of male power, further proved by his death and reanimation as a zombie. It also strengthens Anna’s role as the final girl, who is generally shown as more masculine than the other female characters. Her clothing is more masculine with trousers and jackets and her hair is tied back in a ponytail, which while is not short like final girls usually have it, it is more practical and masculine than long hair. This scene makes use of low key lighting to emphasize the fear in this scene, as the group are trying to escape from the zombies, and coupled with the blue filter, it also connotes sadness. Anna has to kill Steve who, while not a likeable character, was part of the group. Monica and Glen also die in this scene and later on, Michael commits suicide after revealing he has been bitten, who is Anna’s romantic interest further connoting the sadness in this scene. 

Dawn of the Dead Image Analysis 2

In this shot from the ending scene of Dawn of the Dead (2004), we have the survivors of the movie escaping on a boat out to the open sea. In this shot, we see Anna standing at the bow of the boat, the sunlight lighting her from behind, with the American flag to the right of her. This shot uses pathetic fallacy to show how Anna and the other survivors represent America and the American dream. It also links into the fears of the Middle East and how America acts as the apparent defence against terrorism. It also shows how America thinks itself better than the rest of the world as in this scene it seems as if these characters are the only survivors. However, this scene also shows the folly of the American dream and how America is not as strong and all-powerful as it thinks as, during the credits, the survivors encounter problems on the boat and reach a dock upon where they are attacked by zombies and are presumably all killed. 

Dawn of the Dead Image Analysis 1

This shot is taken from the opening scene of Dawn of the Dead (2004), during which the story of the zombie outbreak is introduced. We see a series of shots including biological tests, armies, mosques, the Middle East, reporters being attacked etc. It is implied from this scene that the zombie outbreak originated in the Middle East, an area of which, during 2004, had America and most of the world in the grips of a moral panic from terrorist attacks. The context of the time was the aftermath of the 9/11 attacks on the Twin Towers and the world was deep rooted in fear of the Middle East and of the Islam religion.

Butchered Final Cut Trailer

Monday 28 April 2014

Rough-Cut Trailer Feedback

When we showed the class the class the rough-cut of our trailer, we received a plethora of feedback to assist us improving our trailer and creating a successful final cut. In terms of scoring, we received one 5, six 6's, four 7's and two 8's, creating an average of 6.5 out of 10. Specific feedback focused on praising the special effects/make-up of the zombies, the music and the look of the text/titles. Criticisms highlights that the trailer needed to be longer, since it is approximately 40 seconds long right now,  and that there should be more gore present, as it is a zombie film. We will take this feedback into careful consideration and construct a final product that will please our target audience to the maximum extent.

Sunday 27 April 2014

Film Review - 28 Days Later




 28 Days Later Movie Poster

Film Title: 28 Days Later
Year of Production: 2002
Director: Danny Boyle
Genre(s): Horror, Sci-Fi, Thriller

Brief Plot Outline: 28 days after a disastrous freedom act at an animal testing facility, bicycle courier Jim (Cillian Murphy) awakes in an abandoned hospital. After exploring an eerily empty London, Jim learns that a virus has swept across Great Britain, and possibly the world, which sends the infected into an uncontrollable rage. Teaming up with Selena (Naomi Harris), Frank (Brendon Gleeson) and Hannah (Megan Burns), they must work together to survive. Hope lies in the promise of salvation from Major Henry West (Christopher Eccleston) and his soldiers, but not all is as it seems and salvation may be just as damning as the hell outside.

Which two Scenes impressed you the most? Why?:  The horde of rats fleeing from both the city and the infected. This scene adds psychological horror to this film, as the audience see’s rats, which are commonly seen as vermin who thrive in deplorable conditions, running away from the infected. This shows that the infected are worse vermin than the rats, because the rats themselves are scared and don’t want to be near the infected. It also shows us that nothing can escape this terrible virus, be they human or animal.
When Jim fights the soldiers. The use of motivated lighting and chiaroscuro in this scene highlights the desperation of the soldiers and their panic, with the darkness representing both their evil-ness and their perpetual deaths. The calm music, which is both creepy and soothing, acts as a form of pathetic fallacy; it seems to reflect Jim’s state of mind in that fact that he knows he has to kill the soldiers and rescue Selena and Hannah and he is prepared to do so.

How has watching this film helped you understand this genre of film making? Which features on this genre check list did you spot in the film? When? How?:
Blood and Gore – All of the infected have costumes and make-up which enforce their ‘zombie’-look. This gore is used to frighten the audience and to show that the infected are not fully human.
Restricted Narration – In the opening sequence, we see the female activist opening a cage to release an ape. This ape charges and attacks the woman, but the camera cuts away just before the attack.
Female Survivor – Selena can be seen as a female as she is quite masculine with her hairstyle, cut short, and her clothing, rugged coats, shirts, trousers etc. Also, she is placed in many dangerous situations through-out the film, in which she shows she is powerful by defending herself from both the infected and the soldiers. While Selena could also be seen as a final girl, Hannah is more of a final girl in this film, as she is ‘purer’ in the sense that she does not out-right physically kill anyone or have sex.
Sexism Towards Women – When the soldiers reveal their darker natures, they treat Selena and Hannah as objects for their own pleasure and not like people.

What aspects of the film would you like to INCLUDE in your own trailer?:
Strong characters regardless of gender, race or age – In many horror films, we see male characters as the strongest, most important characters and female characters as weaker and less important. However, in this film, we have strong male characters and strong female characters, in the forms of Jim and Selena. Another horror movie ‘trope’, as it were, is that non-white characters often die or are portrayed as weaker than their white counterparts. However, this film again defies conventions with Selena, a non-white character who is most definitely powerful and survives until the end. We also see a strong child/young character in Hannah when she reverses the taxi so Major Henry West is attacked and dragged off by the infected. She then rescues Jim and Selena by crashing through the gates and driving off to freedom.

What aspects of the film would you like to AVOID in your own trailer?:
‘Zombies’ – whilst the monster in this film are not strictly zombies, they hold many common conventions with the common zombie, including infection and biting humans. I would wish to avoid using zombies of any form in my trailer as zombies are grossly overdone in the horror genre. Also, many zombie movies are nothing more than cheap gore-filled films with no focus on plot or character. However, if zombies could be used in an interesting and non-generic manner, I would consider using them.

What was the best aspect/more enjoyable moment in the film? Why? Can you recreate this in your own film? How?:
The most enjoyable aspect of this film was how the ‘male hero’ was not strong and ‘all-powerful’ straight from the start of the film. Often in horror films, the male hero character is shown as the pinnacle of strength and athleticism, holding the group together and rescuing the female characters whenever the inevitably end up in danger. However, in this film, Jim, the male hero, did not start off as all powerful or as the strongest. Instead, he started off weak and gradually developed into a strong character. Similarly, he did not become the single most powerful character just because he is male, instead all of the characters are equally powerful by the end of the film. I will attempt to recreate this in my trailer by having a male hero character who shows weakness and by having female and other non-male hero characters be shown as equally strong and weak.

How does this film show the influence of its ‘auteur’ director? How does it show the director’s filmmaking style and soul? Give examples of three scenes from the movie that show their auteur style:
Male Protagonist – Danny Boyle, the director of this film, almost always uses male protagonists. 28 Days Later is no exception with Jim as it male protagonist. Also a recurring figure is the strong, female character who works alongside the male protagonist; in this case it is Selena.

Choice – Another prominent feature in Danny Boyle’s films is the presence of choice. Characters are faced with making a choice(s) which generates hard-hitting consequences. One example of this is in 127 Hours (2010) in which the lead character has to choose whether to amputate his own arm or to die. In 28 Days Later, there are several small choices for characters to make, such as when Selena chooses to be cold-hearted and logical instead of kind and sentimental when Mark becomes infected. The main choice, however, is when Selena and Jim must choose whether to continue on by themselves or whether to partner up with Frank and Hannah and head to the ‘army’ blockade. This choice again relies on Selena who must choose whether to stay cold and harsh and not partner up, meaning she does not have to care for Frank and Hannah and therefore worry about their wellbeing, or whether to partner up and become nicer and kind-hearted, receiving friendship and strength from the two newcomers.

Left Wing Politics – Danny Boyle hold very left-wing political views and these are often shown in his films. In this film, we have the army soldiers, the remnants of authority, representing the right wing. Jim, Selena and Hannah represent the left wing, downtrodden and working-class, struggling to survive in a world set out to kill them and against an authority trying to abuse them. As is often prevalent in Danny Boyle films, the left wing characters triumph over the right wing authority.

Original Photo's - Magazine



Original Photo - Poster


Butchered: Trailer Rough Cut

Prop List


Final Magazine Cover


Thursday 24 April 2014

Final Trailer Poster


Poster Analysis: The Strangers

The Strangers Movie PosterThe Strangers is a 2008 American horror mystery-thriller film. The main image is of three masked people, one wielding a knife. This violent image automatically makes us assume these three people are the antagonists of the film, the killers. The use of masks adds to the disturbing feel of the poster, as if these people have cause to hide their identity, they must be intent on causing harm or death, as evidenced by the presence of the knife. The angle used is a straight-on close up of the killers faces, or rather masks, with their black, empty eyes staring straight forwards. Using this style of shot, wherever the viewer looks at the shot, it looks like the killers are staring straight back at them. The image of the killers dominates the poster, implying that in the film, the killers have a large influence in the event and the outcome. Overall, this poster does not give us a large amount of information regarding the film, its location or the events within. It does not even tell us who the protagonists are. However, the fact that the killers, the antagonists, are the main feature on the poster implies that they may be more important than them, implying already that the protagonists may die and the antagonists could continue on their killing spree.
The colours that dominate this poster are grey, black and white. The use of these colours are to make this poster look like an old-fashioned movie poster. This may be to show that this movie will scare people like old horror movies scared people in older times, or it may be used to fool people it is less scary than modern horror movies in an attempt to catch people off guard and scare them more. It may also allude to the idea that the film could be in black-and-white or that the plot could be ‘black-and-white’ in the sense that it is easy to follow.
There are only two fonts in used in this poster. The first is used with the tagline, the title and the line claiming the movie is based on true events. The second font is used for the smaller writing at the bottom which details actors, directors, producers etc.
The tagline of this poster is ‘Lock the door. Pretend you’re safe.’ This tells is that this movie obviously has intentions to scare its viewers, to make them feel vulnerable and in danger even though they’re only watching a movie. This is a form of psychological horror used to make the audience connect with the movie more and make it feel more realistic. It also alludes as to what happens in the movie, that there may be a home invasion, ‘lock the door’, or that people may not realise that there are killers until later on in the movie, ‘pretend you’re safe.’

The target audience for the movie would be a male and female audience aged 18 to late-twenties-early thirties, mainly English and American. 

Monday 21 April 2014

Film Review - Resident Evil


 

Film Title: Resident Evil
Year of Production: 2002
Director: Paul W.S Anderson
Genre(s): Horror, Action, Sci-Fi

Brief Plot Outline: Zombie horror. After a viral breakout at a secure facility, a specialist team, along with an amnesiac woman, Alice, a police officer and a mysterious man, delve into the facility to find out what occurred, as well as shutting down the potentially homicidal A.I, the Red Queen. As their numbers are decimated and they face the zombie horde held within the facility, their only hope lies in the hands of Alice and her sinister, forgotten past.

Which two Scenes impressed you the most? Why?:  The shutdown of the Red Queen – The dialogue by the Red Queen “You’re all going to die down here” is offputting and creepy, seeing as it is seemingly coming from a little girl. Coupled with this line, after the power goes off and the doors all open, we hear a faint, but growing louder, sound fx of the zombies groaning. This connection gives the audience a source of dramatic irony, as the protagonists believe they are now safe, when in reality they have potentially just doomed themselves.
The end sequence – After Alice and the police officer are captured by Umbrella, Alice wakes in a hospital environment. She escapes and exits into a cityscape. The performance, by actress Milla Jovovich who plays Alice, shows the audience that something is already wrong, outside of her being potentially experimented, which also acts as both an establishing shot and a destablishing shot. It establishes the open ending to the film, as well as the premise for its sequel(s), as well as ending our film.

How has watching this film helped you understand this genre of film making? Which features on this genre check list did you spot in the film? When? How?:
Creepy Locations – We have several different locations in this film; we have the mansion, the underground facility, the hospital, the city. The underground facility itself has lots of different locations inside itself including sewers, laboratories, elevators, offices, train stations, the A.I core etc. The use of so many different and varying locations in this film has helped me understand that, with the correct lighting, props, sound, editing etc., potentially any location can be made creepy, including those which in normal life would be seen as boring, such as elevators and offices.
Collision Cutting – We have several instances of collision cutting in this film, mostly used to intensify feelings of fear and shock in the audience. The elevator scene in the opening scene, where the woman sticks her head out of the doors, only for the elevator to rise up and, as implicated by the sound fx, resulting in her head being cut off – it is slow and quiet while she is near the floor, then everything speeds up and gets louder with the cutting and blood spurt sound fx being the loudest and last sounds in the scene.
Blood and Gore – Throughout most of the movie, we see a lot of blood and gore in the form of the zombies, who primarily show the gore through the use of make-up and special effects. We also see blood and gore whenever a character is attacked or dies, such as when Rain Ocampo, played by Michelle Rodriguez, is bitten on her hand and when Spence, played by James Purfoy, is maimed by the ‘Licker’ zombie and is discovered by Alice, half-alive and severely bloodied. We also have the laser tunnel scene where four members of the specialist team are sliced apart, with one losing his fingers, one being decapitated, one being cut in half and the final member being sliced into several small diamonds.
Restricted Narration – While strange for a movie which displays a high level of blood and gore, this film also uses restricted narration to a high degree. In the train station when Alice and the other survivors are escaping, Alice kills the undead corpse of Spence, but we do not see her do so; instead we see her face, hear a sound fx and then the scene moves on. Similarly, in an earlier scene, we see one of the members of the specialist team open a door, only to be swarmed by zombies on the other side who drag him into the crowd. While we see initial parts of blood and gore through scratches and bites, he disappears from sight before the scene becomes excessively gory.  
Character Roles – We have the female survivor/final girl in the character of Alice. The male hero is shown in the character of Matt, the police officer, played by Eric Mabius. The psycho killer is prevalent in the character of the Red Queen and the slow-moving monster is shown multiple times with the many zombies.

What aspects of the film would you like to INCLUDE in your own trailer?:
Lack of a ‘female victim’ – In most horrors, there will always be one character who fits the stereotype of the female victim, who is most always often blonde, unintelligent, skimpily-dressed and dies first, usually after having sex. With the advances in equal rights and the recognition of sexism in modern society, many audiences view the female victim as an insult to the female gender. This films lack of female victim means that the female characters are equal to the male characters and when/if they die, it is not due to unintelligence, but rather simple human error or heroism.
Psychological horror – The character of the Red Queen is a very off-putting character to the audience. It/She is a little girl, or rather the holographic image and voice of one, who is responsible for the deaths of hundreds of workers in the underground facility. This creepy character hits a more psychological fear in the audience as seeing a young girl, which would usually be viewed as the picturesque image of innocence, as a psychotic killer is not common in modern society or in many films. The infamous quote of “You’re all going to die down here” further reinforces this disturbing bit of psychological horror as the audience would not expect to hear a young girl say this.

What aspects of the film would you like to AVOID in your own trailer?:
Body Horror – Body horror is a very overdone sub-genre in horror and doesn’t generate the same style of fear as psychological. Body horror focuses on nauseating the audience, which only lasts for a short time. Psychological horror can create fear which can last for an indeterminate length of time. Also, many body horror films focus solely on blood and gore while mostly ignoring the plot, whilst psychological horror’s put great detail into the plot, as it closely links with the horror element of the film.

What was the best aspect/more enjoyable moment in the film? Why? Can you recreate this in your own film? How?: 

When the Red Queen in her little girl ‘form’ remarks “You’re all going to die down here.” This is almost a form of contrapuntal sound, as it is not something the audience would expect to hear from a little girl. It also reinforces the psychological horror side of the film; there is no gore, no blood, no death, just a little girl, a figure the audience would instinctively trust and/or care for, telling the protagonists that they are going to die. 

Friday 31 January 2014

Dawn of the Dead (1979) Image Analysis 3

In this scene, the raiders have broken into the mall and are hunting for the group. Stephen, overcome by greed and anger, says “We took it, it’s ours!” and attempts to shoot the raiders, either killing them or scaring them off. This fails and Stephen is attack by both raider and zombie alike, causing him to flee. His use of a rifle, a phallic symbol, displays male power, but his failure to cause any real damage further implies his lack of male power. Stephen’s greed ultimately proves his downfall when he flees into the elevator, where he is attacked and killed by the zombies. This could be interpreted as a metaphor for the dangers of greed and consumerism and how they can affect our lives negatively; for if Stephen had not been overwhelmed by greed and had simply hidden, he would have survived. [[[ROMERO AUTEUR THEORY]]] In terms of Andrew Sarris’s auteur theory, George A. Romero, the director of DotD (1979), shows his views on consumerism, how it can harm our society as we carelessly buy and discard untold quantities of products we don’t truly need. This is reflected in this scene with Stephen dying due to his need to possess the contents of the mall to himself, whereas he would have lived if he had not been obsessed. 

Dawn of the Dead (1979) Image Analysis 2

This scene is the final shot in a long montage of the group experiencing life in the mall. In this shot, it can be garnered that Fran and Stephen have just had sex, but from the expressions and poses of the two of them, it was not very satisfactory. This can be interpreted as a metaphor for their lives inside the mall which, while seeming fun and exciting initially, has had the initial excitement wear off and the harsh reality of their existence has set in, with the fake aesthetic joy of the mall serving only as a reminder of their lives before the outbreak. Stephen’s sexual incompetence could also symbolise that, while he had primarily been the image of the archetypal male hero, his ‘male power’ has failed and he has been relegated to a lower position in the hierarchy of power, with Peter taking the place of the male hero instead. 

Dawn of the Dead (1979) Image Analysis 1

In this ending scene from Dawn of the Dead (1979), we have Fran and Peter leaving the mall in the helicopter and surviving. This scene holds both historical and institutional context because of the impact of the two survivors and who they are. Fran is a strong woman, who doesn’t scream and doesn’t need a man to save or protect her. At this point in time, female rights were still being fought for and women were seen as lesser than men. Peter is a black male, and at the time, racism was still active and present in society.  Because of this, there had been no movies in which a woman and a black man had been the heroes and survived at the end; instead it would be the white male hero who survived. This demonstrates the historical context of society seeing woman and black people as lesser and the institutional context of there having been no films with this outcome at the end before. Just one year after DotD (1979) came out, Alien (1979), directed by Ridley Scott, was released and featured a strong, powerful female survivor in the form of Ripley, played by Sigourney Weaver.  This shows the effect of DotD’s ‘controversial’ heroes and the forward thinking attitude of the horror genre.

PSYCHO Image Analysis 3

In this scene, which is directly after the shower murder scene, the camera focuses on Marion’s body, mainly onto her eye. We reach this shot with a graphic match from the plughole. This shot mimics the plughole by tracking outwards and spinning slowly, the glazed-over eye replacing the empty darkness of the plughole. This scene is heavily filled with pathetic fallacy, the concept that inanimate objects can convey emotion and meaning; the plughole and its dark depths, with the blood draining into it, represents Marion’s life draining away. Another example of pathetic fallacy are the water droplets on Marion’s face. While we know they are left over from the shower, they almost look like teardrops, with their size and proximity to her eye. This connotes Marion’s sadness at her death, apart from obvious reasons, because she had just decided to turn her life around and return to Phoenix and turn herself, and the money, in. 

PSYCHO Image Analysis 2

While the audience could have assumed she was to be the final girl, this scene flips the character roles about and turns Marion into a female victim. This connotes to the ideology of the ‘taboo against sex’. In the initial scenes of the movie, we see that Marion has just had sex with Sam Loomis. In this shower scene, Norman murders Marion with a knife, a phallic symbol, which expresses his domination over Marion and the negativity of her having sex with Sam, as the two of them were not married and at the time this was severely against the norms of society. This idea of Norman watching Marion shower before murdering her is a form of voyeurism, also connoted through the use of the phallic symbol weapon, showing that Norman is gaining some sexual pleasure from this murder. The idea of voyeurism in this film stems from Alfred Hitchcock’s strange and perverse form of humour. He was notorious in Hollywood for throwing extravagant parties with weird catches. One example was when he threw a party in a much too small room and he behind a two-way mirror, watching as celebrities forced their way in and were slowly crushed together and against the mirror. He found this hilarious and gained some strange form of pleasure from it, which in turn is represented in this scene. 

Thursday 30 January 2014

PSYCHO Image Analysis 1



In this scene from PSYCHO (1960), Lila, the final girl, has descended into the basement of Norman Bates’ house, only to be confronted by Norman himself dressed as a mockery of his mother. This costume is part of the mise-en-scene that represents his split mental state. The lighting in this shot also lends to this idea of a split-personality as it creates a large shadow of Norman behind him, creating the idea that another person is directing him to kill. A theory that can clearly be used to help decode this image is Janet Staiger’s “Audience Studies.” In it, she writes about the importance of context in understanding the impact of a film. This scene can best be comprehended through its link to the context of Ed Gein. Ed Gein was a serial killer around 1937 who murdered women and dressed up in an outfit made of their skin. He also claimed to hear the voice of his dead mother who compelled him to kill; a trait that Norman Bates shares.